For operators running teams of 10-200

AI automation
that gives the week back

Custom software for small businesses still moving orders, invoices, and customer records by hand. Live in 4-8 weeks. Fixed price. You own the code.

14 hrs → 45 min

typical weekly time handed back

4-8 weeks

from first call to go-live

Fixed price

approved before we write code

Connects with 100+ tools you already pay for

QuickBooksStripeMailchimpMailerLiteKlaviyoTwilioSalesforceHubSpotShopifySquareDocuSignGoogle WorkspaceZoomXeroWooCommerceCalendlyQuickBooksStripeMailchimpMailerLiteKlaviyoTwilioSalesforceHubSpotShopifySquareDocuSignGoogle WorkspaceZoomXeroWooCommerceCalendly
ResendSendGridToast POSMindbodyMicrosoft 365DoorDashPayPalZendeskDropboxFedEx / UPSGoogle AnalyticsMLS / IDXAdobe Acrobat SignEventbriteIntercomAny REST APIResendSendGridToast POSMindbodyMicrosoft 365DoorDashPayPalZendeskDropboxFedEx / UPSGoogle AnalyticsMLS / IDXAdobe Acrobat SignEventbriteIntercomAny REST API

Don't see your tool? We build custom connectors for any system with an API.

Sound familiar

The hours are going to work a computer should do

Companies with 10 to 200 people rarely need another app. They need the tools they already pay for to share one set of customer facts, so nobody spends the day retyping them.

  • A full day lost to re-entry

    The same order, invoice, or customer record gets typed into two or three tools. Teams in this spot routinely lose 10-14 hours a week to work the software should already do.

  • Tools that don’t share a customer

    Your calendar, CRM, and accounting software each hold a different version of the truth. We connect what you want to keep, and replace what you should stop paying for.

  • Custom software that felt out of reach

    A full-time engineering team is a six-figure hire. A traditional agency quotes six to twelve months. We deliver a fixed-price build in 4-8 weeks, and you own it.

What We Build

Five ways we take work off your team

Scoped to how you actually operate, priced before we start, and built so your people use it on day one.

Most popular

AI Workflow Automation

Stop retyping the same record into three tools. We automate the repeatable work - invoice processing, order updates, email triage - so your team handles exceptions, not data entry.

Custom Software Development

Portals, dashboards, and internal tools built for the way your team already works. You get software that fits the process, and you own the code.

Systems Integration

Your CRM, accounting, and scheduling tools should share one set of numbers. We build the connections that make the stack behave like one system.

High ROI

Email & Marketing Automation

Campaigns that read from your customer data, not a CSV export. Segmentation, triggered sequences, and results - tied to MailerLite, Mailchimp, Klaviyo, or built into your platform.

Great first step

AI Readiness Assessment

A one-week audit of where time and money leak. You leave with a ranked list of automations, effort estimates, and a clear go or no-go on each one.

The Process

Live in 4-8 weeks

Start with a free 30-minute call. If we're a fit, you approve a fixed price before we write code - then you see progress every week until go-live.

Three-step process: discovery, build, and deploy
1
Week 1

Discovery & Assessment

We start with a deep-dive into your operations. We map your workflows, identify bottlenecks, and find the highest-ROI automation opportunities specific to your business.

2
Weeks 2-6

Build & Iterate

Our team designs and builds your solution with weekly check-ins. You see real progress every step - no black-box development, no surprise reveals at the end.

3
Week 7-8

Deploy & Train

We deploy to production, train your team, and stay available for 30 days post-launch. Most clients see ROI within the first month of go-live.

Results

Hours back. Tools cancelled. Paid for in months.

These are the outcomes operators ask us to repeat. Measured in time, cancelled subscriptions, and payback - not vanity metrics.

Representative outcomes; details anonymized at client request.

93%

Avg. manual process reduction

4-8 wks

Typical delivery time

$2,800+

Monthly SaaS spend eliminated

100%

Custom-built, nothing templated

30 days

Post-launch support included

E-Commerce

“We were spending 14 hours a week manually reconciling orders across three tools. Ethinx built a system that does it in 45 minutes. That time now goes directly to customers.”

Operations Director

E-Commerce Retailer

93% time savings
Professional Services

“I didn't think a 28-person firm could afford enterprise software. Ethinx built a client portal and billing system that firms ten times our size would envy - in six weeks.”

Managing Partner

Professional Services Firm

Live in 6 weeks
Service Business

“The AI readiness assessment identified three automation opportunities we hadn't even considered. Two are live now, and the labor savings paid for the whole engagement in four months.”

COO

Logistics & Field Services

$80K/yr recovered
Service Business

“Our booking system was a shared Google Calendar and sticky notes. Ethinx replaced the whole thing - scheduling, invoicing, customer reminders - and it paid for itself in the first month.”

Owner

Regional HVAC Company

14 hrs/week freed
Real Estate

“We stopped paying for five different SaaS subscriptions the week we launched. One platform, one login, zero manual syncing between tools. Night and day.”

CEO

Real Estate Brokerage

$3,200/mo SaaS eliminated
All clients measured ROI within 6 months of go-live.

Want that result in your operation?

The call is 30 minutes with Ryan. You leave knowing what to automate first, and what it would cost.

Book a free call

About Ethinx

Enterprise-grade software, sized for a 40-person company

Most SMBs are stuck running their businesses on spreadsheets and duct-taped software stacks - not because they don't want better tools, but because custom software has always felt out of reach.

Ethinx exists to change that. We bring the same quality of AI and software engineering you'd find at a Fortune 500 company to businesses with 10 to 200 employees - at a fraction of the cost and in a fraction of the time.

Every engagement starts with your specific pain points and ends with a working system your team actually uses - and that you own outright.

Partnership and trust: enterprise-grade software for every business

Why clients choose Ethinx

  • Custom-built for your exact workflow - no SaaS retrofitting
  • Full-stack team: strategy, design, and engineering in one engagement
  • Live in 4-8 weeks, not 6-12 months
  • 30-day post-launch support included on every project
  • Fixed-price quote approved before any work begins - no hourly surprises

Based in the United States • Serving clients globally

How We Compare

Not a freelancer. Not a 50-person agency. Something better.

Freelancer

  • Single skill gap risk
  • No process discipline
  • Disappears post-delivery
Cheaper upfront, expensive long-term

Traditional Agency

  • $200+/hr hourly billing
  • 6-12 month timelines
  • Account managers, not engineers
Enterprise price without enterprise quality

No-Code / Low-Code

  • You don't own what's built
  • Hits limits fast
  • Vendor dependency forever
Fast start, trapped at scale

Ethinx

  • Full-stack specialist team
  • Fixed price, 4-8 week delivery
  • You own everything outright
Enterprise quality. SMB timeline. SMB price.

Who's Behind Ethinx

Built by someone who's sat in your chair.

RJ

Ryan Johnson

Founder & CEO, Ethinx

10+

Years building software

COO

Operational background

9

Industry verticals built

Before founding Ethinx, Ryan spent years as a COO inside growing businesses - watching talented operators burn hours every week on tools that weren't built for how they actually worked. Scheduling in one system, billing in another, customer data in a third, and nothing talking to anything else.

As both a software developer and a business operator, he saw the gap clearly: the same quality of engineering that Fortune 500 companies take for granted - custom, integrated, precise - was completely out of reach for businesses with 10 to 200 employees. Not because the technology didn't exist, but because no one had built an engagement model that made it accessible.

Ethinx is the answer to that. A focused technical team that delivers complete business platforms in 4-8 weeks, at fixed prices, with the same rigour you'd expect from an enterprise software shop - and the practical instinct that comes from having actually run a business operation.

“The businesses that win the next decade won't be the ones with the biggest budgets - they'll be the ones that figured out how to operate like a much larger company while staying lean. That's exactly what we build.”

Book a 30-minute call with Ryan

Software Developer

Full-stack engineering from database schema to deployed production system.

Former COO

Ran operations inside fast-growing businesses - understands the problems from the inside out.

Business Entrepreneur

Built and scaled companies. Knows what it costs when your tools don't keep up with your growth.

Complete Platforms

A complete platform for how your business actually runs

Each industry gets its own system: your data, your tools, your brand. Scoped and priced before we start.

E-Commerce

Full retail stack, custom-built

  • Inventory & order management
  • Stripe-powered checkout
  • Revenue analytics dashboard
16 features·18 integrations
Explore

Service Business

Scheduling, dispatch & billing

  • Online booking & calendar
  • Job & work order management
  • Mobile field app
16 features·16 integrations
Explore

Professional Services

Client portal & matter management

  • Document vault & e-sign
  • Time tracking & billing
  • Trust accounting model
16 features·16 integrations
Explore

Healthcare & Wellness

HIPAA-aligned patient management

  • Appointment scheduling
  • Digital intake forms
  • Secure provider messaging
16 features·14 integrations
Explore

Real Estate & Property

Listing to closing, fully tracked

  • Lead CRM pipeline
  • Transaction management
  • Commission tracking
16 features·15 integrations
Explore

Hospitality & Restaurants

Orders, tables & guests unified

  • Online ordering & kitchen display
  • Reservation & floor management
  • Loyalty & rewards program
16 features·16 integrations
Explore

Fitness & Wellness

Memberships, classes & members unified

  • Membership management & billing
  • Class scheduling & booking
  • Mobile member app & check-in
16 features·16 integrations
Explore

Education & Training

Students, sessions & tuition managed

  • Student & family CRM
  • Session scheduling & attendance
  • Tuition billing & progress tracking
16 features·15 integrations
Explore

Non-Profit & Associations

Donors, members & mission unified

  • Donor CRM & online giving portal
  • Membership & event management
  • Volunteer coordination & reporting
16 features·16 integrations
Explore

Every platform includes a custom database schema, full data migration, third-party integrations, and 30 days of post-launch support - scoped before we start.

See the full breakdown

Investment

Honest pricing. Fixed scope. Full ownership.

Every engagement starts with a free scoping call. You receive a fixed-price proposal you approve before any development begins - no hourly billing, no surprises.

AI Readiness Assessment

Perfect if you know something needs to change but are not sure where to start.

from $2,500

Typical investment · 1 week to delivery

  • Deep-dive operational audit (your full workflow)
  • Priority automation opportunity map
  • Systems integration recommendations
  • Concrete roadmap with effort estimates
  • Go / no-go recommendation per opportunity
  • Executive presentation of findings
Start with an assessment →
Most Popular

Focused Platform

One critical problem, solved end-to-end. Most popular first engagement.

$10,000-$28,000

Typical investment · 4-6 weeks to delivery

  • One primary module (booking, CRM, invoicing, or portal)
  • Integration with 2-4 existing tools in your stack
  • Historical data migration from current system
  • Staff training and documentation
  • 30-day post-launch support included
  • Full code + database ownership at delivery
Book a scoping call →

Full Operations Platform

Complete custom platform replacing your entire tool stack.

$28,000-$65,000

Typical investment · 6-10 weeks to delivery

  • Complete platform: CRM + scheduling + billing + portals
  • Full integrations with all existing systems
  • Complete historical data migration and validation
  • Role-based access for all staff levels
  • Custom analytics and reporting dashboards
  • Team training, documentation, and 30-day support
Discuss your platform →

Multi-location · White-label · Complex enterprise platforms

Every large engagement is scoped individually. Start with a free 30-minute call.

Let's talk →

Every engagement - all tiers - includes

Fixed price - approved before any development starts

You own the code and database outright

No lock-in - you can host or maintain it yourself

Row-level security and enterprise-grade architecture

ER diagram + data dictionary delivered at launch

Post-launch support included (minimum 30 days)

Ranges reflect typical project scope. Your fixed-price quote is provided after the free scoping call and approved before any work begins. No commitment required to receive a proposal.

Get started

Book a free 30-minute call

Tell Ryan where the hours go. You leave with the two or three automations worth doing first, and a straight answer on what they cost.

30 minutes with the founder, not a salesperson
A short list of what to automate first
A fixed-price proposal only if you ask for one
Pick a time

Prefer to write first? Use the form. Ryan replies within one business day.

No spam. No commitment. Just a conversation.